Simple strong ideas that have the potential to change our vision of life and work
Two books, three in-depth articles and one social media campaign – a coherent way of thinking with mental simplifying and mental focus at its core.
Getting to the Essence
in the way we think, live & work
The concept of Getting to the Essence – of the key issues and challenges we face in life – as a methodology and philosophy. A powerful guide for life, to develop a highly focused mind, centered on what’s essential, discarding superfluous clutter and confusion.
An essay, highly structured and succinct, with 7 chapters representing the 7 dimensions of getting to the essence as a major concept, 7 key ideas, including: a focused mind really is the highest state of mind we can aim for; mental simplifying as defined in this book is a sophisticated way of thinking, a method for getting to the essence of issues; peace of mind is the ultimate benefit we can hope to achieve …
“The antidote for all the pressure and stress we face. A mindset to deal with the challenges of life, bringing effectiveness in pursuing our goals, and peace in our mind.”
Getting to what’s most
Simple
in the way we work & manage
Simple = Efficient
The concept of Smart Simple as a sophisticated way of thinking and working, of evacuating any superfluous complexity and making all policies and action plans simpler, clearer & easier.
A compact Manual with 10 universal rules & tools for any size company or organization, written in a highly structured and succinct way, with each chapter representing one key idea.
“Putting Smart Simple on the map as a major work and management tool, getting rid of any unnecessary complexity once and for all.”
Three reference articles
“Lazy thinking, the source of all evil in this world”
” Towards a Universal Declaration of Human Nature”
“The Paradox of Simplicity”
One social media campaign
“we all have a superpower in us”
About
Martin van Grevenstein, MSc MBA, is from a Protestant family of Northern Europe, lived in Brussels, Amsterdam, London and Paris and worked as an architect, as a brand strategy consultant and as an author. He writes non-fiction books in English and French about simplifying, focusing, getting to the essence of a few key issues in life. He brings some new thinking with simple strong ideas, written in a clear and uniquely succinct style.
“Somehow I always felt that a form of mental simplicity is the highest level we can attain as humans. The challenge is to give this simple idea more substance, specificness and relevance.”
Martin van Grevenstein 