
Two books with some simple strong ideas that have the potential to change our vision of life and work.
Smart Simple
at work and in management

The concept of Smart Simple, a new, highly efficient way of thinking and working, of evacuating any superfluous complexity and making all policies and action plans simpler, clearer & easier.
A compact Manual with 10 universal rules & tools for any size company or organization, written in a highly structured and succinct way, with each chapter representing one key idea.
“Putting Smart Simple on the map as a major management tool, getting rid of any unnecessary complexity once and for all.”
Getting to the Essence
in the way we think, live & work

The concept of Getting to the Essence – of the key issues and challenges we face in life – as a methodology and philosophy. A powerful guide for life, to develop a highly focused mind, centered on what’s essential, discarding superfluous clutter and confusion.
An essay, highly structured and succinct, with 7 chapters, 7 key ideas, including: a focused mind really is the highest state of mind we can aim for; mental simplifying as defined in this book really is a sophisticated way of thinking, a method to get to the essence; peace of mind really is the ultimate benefit we can hope to achieve …
“The antidote for all the pressure and stress we face. A mindset to deal with the challenges of life, bringing effectiveness in pursuing our goals, and peace in our mind.”
About

Martin van Grevenstein, MSc MBA, is from a Protestant family of Northern Europe, lived in Brussels, Amsterdam, London and Paris and worked as an architect, as a brand strategy consultant and as an author. He writes non-fiction books in English and French about simplifying, focusing, getting to the essence of a few key issues in life. He brings some new thinking with simple strong ideas, written in a clear and uniquely succinct style.
He has also written a few defining articles: “We all have a Superpower in us”, “Lazy thinking, the source of all evil in this world”, ” Towards a Universal Declaration of Human Nature”.
“Somehow I always felt that a form of mental simplicity is the highest level we can attain as humans. The challenge is to give this simple idea more substance, specificness and relevance.”